ALL these businesses are desperate to turn their people into Business Developers.
Many face common challenges. This sequence of blogs attempts to help with common issues
Rainmaker Challenge#2: Finding the time to Develop Business.
This one usually surfaces as “I have two small children.
Between work demands and family obligations, there’s little time left for business development.
It is very hard to go out to dinners with clients when it means I will miss reading to my kids at bedtime.”
We understand the issue completely, finding time for business development is a challenge most professionals face.
However we do prod you back to one thought … That everyone has the same 24 hours in the day.
Each and everyone of us has things to do. Some take higher priority then others.
This we feel is particularly true for people who have significant care obligations at home.
Clearly people with young children can’t devote as much time to business development as people without.
People with a live at home elderly relative or partner who they care for may find it tough.
We try to may developing business a team effort because as times change so do demands on people’s time.
Those with little time do you need to make marketing as efficient and effective as possible.
We suggest that anyone with limited time focus on a finite number of “high-potential” prospects.
You also need to employ specific marketing activities that work for you.
However what often helps, is that you get very very clear about why you want to be successful at business development.
- Will it provide you with a sense of security during the next round of redundancies?
- Will it get get you away from a difficult client?
- Will it get you Interesting work? (Whatever that is for you)
- What about the gains to your family?
Will it mean you will make money?
Can you use money to pay for school or university fees?
Maybe take that trip-of-a-lifetime together?
- Will it allow you to make a substantial donation to your favorite charity?
Keep your reasons for being successful at business development visible and refer to them often.
Some people we know made a collage of their reasons and keep it handy for the wet Wednesdays when they’re down.
If your reasons are compelling and personal, you’re more likely to find a way to carve out time in your busy schedule to market your services.